Tuesday, December 7, 2010

2006 Spinach E.Coli Breakout



In 2006 the Food and Drug Administration (FDA) issued a warning to consumers on the E.Coli contamination of bagged spinach. Alice Park of Time Magazine wrote an article shortly after the announcement called How Ready-to-Eat Spinach Is Only Part of the E.Coli Problem. The article discusses E.Coli and how now all fruits and vegetables could be subject to food-borne diseases. She touches on the ideas that the cause of the food-borne disease on fruits and vegetables is in direct connection to how the manufacturer handles their product.

In her article Park states, “So far, about 100 people have fallen ill and one death has been connected to the dangerous E. coli 0157:H7 bacterial infection, and the director of food safety at the University of Georgia says that outbreaks like this one will only continue if produce manufacturers don't change their practices.”

E.Coli 0157 is a very damaging strain of the disease because it thrives on our digestive tract. Park says, “E. coli 0157 is a particularly nasty strain of the E. coli that lives and thrives in our digestive tract. Animals such as cows tolerate 0157 far better than people, and often shed the bacteria in their feces. The bacteria can then infect crops such as lettuce, spinach, onions, or even apples when contaminated manure is used as fertilizer, or when contaminated water is used to irrigate fields. Most recently, E. coli 0157 found in bagged salads packaged by Dole sickened over two dozen people in 2005.”

The matter of the fact seems to be that due to manufacturers trying to streamline production and cut costs that other foods aside from meat have become subject to food-borne disease. The article says, “FDA sees it as a dangerous practice that could contribute to contamination. Two to three years ago, I was asked to go out and view what was going on in the fields when there was an outbreak associated with a fast food restaurant chain from their cut-up lettuce," he told TIME." Every company at the time was using the same concept to process head lettuce — they would core the lettuce in the field, remove the outside leaves, and put it in chlorinated water. The goal is to reduce costs, because you don't have to take the waste from the factory and bring it back to the field. The problem is, they are working out in the dirt. There are so many different ways that E. coli can get into the food this way."


I do feel that food-borne disease is certainly a subject matter that should not be taken lightly. I don’t feel manufacturers should be greatly cutting costs for their sake, they need to consider their consumer. To avoid an outbreak like this we need to correctly pick, pack, and ship products.

http://www.time.com/time/health/article/0,8599,1535476,00.html

Wednesday, November 17, 2010

In this Snickers commercial two auto mechanics accidently kiss while eating the same snickers bar. To make themselves feel “manly” they rip off some chest hair and scream as loud as they could. This commercial was aired during the Super Bowl and received lots of complaints. There was so much controversy because it got complaints of being homophobic.


MSNBC said, “The Human Rights Campaign and the Gay and Lesbian Alliance Against Defamation complained to the maker of Snickers, Hackettstown-based Masterfoods USA, a division of Mars Inc., which also makes M&M’s and other candies.”


They had a website featuring the ads and other versions of the men doing “manly” things. The web site also featured a video of players from the Super Bowl teams reacting to the kiss. According to MSNBC Human Rights Campaign president Joe Solmonese said, “This type of jeering from professional sports figures at the sight of two men kissing fuels the kind of anti-gay bullying that haunts countless gay and lesbian school children on playgrounds all across the country.”


MSNBC also discussed other complaints like, “GLAAD spokesman Marc McCarthy said Tuesday the group believed “this kind of prejudice was inexcusable.”Masterfoods spokeswoman Alice Nathanson issued a statement in which she said the company would stop running the ad on television and the Web site. “As with all of our Snickers advertising, our goal was to capture the attention of our core Snickers consumer,” Nathanson wrote.


“Feedback from our target consumers has been positive. In addition, many media and Web site commentators of this year’s Super Bowl commercial line-up ranked the commercial among this year’s top 10 best." She noted that USA Today ranked it No. 9. “We know that humor is highly subjective and understand that some people may have found the ad offensive. Clearly that was not our intent,” she wrote.Masterfoods brands include Uncle Ben’s rice, Pedigree dog food and Whiskas cat food. It is part of Mars Inc., a family-owned company.”


This commercial received so much controversy because it doesn’t connect with Snickers large target audience. They have all sorts of consumers eating their product. So homosexuals, women, and even some men were quick to judge the commercial and get angry or offended. Before making this commercial Snickers should have thought more deeply into their organizations goals rather than making people laugh during a SuperBowl commercial. In The New Rules of Marketing & PR by David Meerman Scott he says, “Marketing and PR people have a collective difficulty getting our departmental goals in sync with the rest of the company.” He also says, “we constantly focus on the flare-up du jour and thus always focus on the wrong thing,” and he also says, “Many marketers and PR people also focus on the wrong measures of success.” In Snickers case they focused too much on making people laugh and not enough on which of their consumers it would offend.

http://www.youtube.com/watch?v=zMAvMvmSIPc

http://www.msnbc.msn.com/id/17011630/ns/business-us_business

Wednesday, November 10, 2010

Public Relations Class Promotion



If you’re a communications major Public Relations (COM306) with Professor Lowney is a great opportunity to learn more about the industry and how to promote your product or business. It is a Monday, Wednesday, Friday class form 11:25am- 12:15pm. So if you don’t have any classes scheduled before it you get to sleep in and you get out right on time for a good lunch at the dining commons.
One of the highlights of this class is Professor Lowney, she’s a great teacher. She knows how to make class fun and is very helpful to her students. Every PowerPoint she puts together is posted on first class (AIC’s student/teacher portal) for easy access to her notes. Each PowerPoint is a chapter in the book, The New Rules of Marketing & PR, by David Meerman Scott. With all her notes on the chapters it makes studying much more efficient and gives you a better chance for high grades on tests and quizzes.
The class is very internet oriented; students will create their own blog and discuss topics assigned by the Professor. However, the blog can be for personal use as well. Using a popular blogging site students will have the opportunity to even design the template of their blog, choose little gadgets like video bars, photos, or even games. Don’t miss out on a great class with a great Professor this semester, take Public Relations (COM306) with Professor Lowney.



Wednesday, November 3, 2010

10 Online Advertising Trends in China in 2010


The online advertising market for China in 2009 was a good year. "Search engine is the major online advertising platform in China, the search engine advertising market has reached 6.9 billion Chinese Yuan, while the comprehensive portal websites earned 5.0 billion from advertisers. Video sharing websites are the black horse, with 120% growth rate in 2009"(Chow). The trends of 2010 should bring the same success. There are 10 trends in online advertising market for China in 2010 discussed by Steven Chow in the article 10 Online Advertising Trends in China in 2010.

The first trend is obviously a huge potential for search engine markets. According to Chow this means, "Chinese search query accounts for 20% of global total search query, exceeding 17% of United states. However, the search engine market value of China only has 3% market share, while United states nearly get 50% market share." The second trend is that vertical search medias can grow fast. "The vertical search websites will perform better than portal websites, in areas like fashion, finance, automobile, IT, travel etc.(Chow)." The third trend is video sites are still hot, they grew 120% in 2009 and the increase should continue.

The fourth trend in online advertising in China is the community is popular to people. Chow says, "According to the research, community ranks No.1 in term of user number, user stickness, page views compared with other online medias. Community is ideal for word of mouth marketing." The fifth trend is online advertising is going mobile which obviously means peope can access online from their phones. The sixth trend is online advertising goes long tail. This simply means identifying the niche market. The last four are pretty much self explanitory. They are application development, advertising for ecommerce, traditional media embrace internet, and event advertising.

My opinion on all this is that these trends should work for pretty much any online marketing strategy in any country. The internet took some time to gain so much popularity for advertising but now it is growing faster everyday. Search engines have become so huge that most people rely on them now for their day to day information. So if you advertise on a search engine where a large population of people are looking to for information like Google, you as a marketer/advertiser are going to eventually get some hits. The article says U.S. has a 50% market share for search engines while China only has 3%. So China definitely better consider raising the percentage if they want their advertisements to better succeed.

Friday, October 15, 2010

Brooks and Shields News Release


Brooks and Shields coming to the Springfield Public Forum!


Symphony Hall at Court St. in Springfield, MA


On November 30, 2010 Political Analysts Brooks and Shields will be coming to Symphony Hall in Springfield, MA at 6pm.


Springfield Public Forum is celebrating 75 years of running and have many exceptional speakers. Brooks and Shields are one of the most renowned of the speakers and will be there discussing current events.


Brooks and Shields are editorial commentators on The NewsHour with Jim Lehrer.


So come on down to Symphony Hall in Springfield, MA to see Brooks and Shields on November 30, 2010 at 6pm.
Contact the Springfield Public Forum at 413-732-2020 or for more information on the event go to http://www.springfieldpublicforum.org/page1333.html







Monday, November 30, 2009

Ten Years After Napster

3 observations made while overlooking pew internet

1) Even after Napster was shut down for free file shairng, file sharing still increased and album sales dropped. This is going on because kids want free music, they might just want one song off the album so they aren't going to buy the album they're going to look online for that one track.

2) Album sales dropped from just under 700 million in 2004 to just above 400 million in 2008. People don't need the album when they only want a few songs off of it they know they can go online and find the tracks somewhere.

3) File sharing has polluted the sales of album because people want the quickest and cheapest way to get new music.

Teens and Distracted Driving

Five observations made while overlooking pewinternet research on distravted teens driving.
1) Almost every age group on this chart is over 50% for being in a car while the driver was texting except for all teens 12-17 which is close to 50% with 48%. Texters ages 16-17 is the highest with 73%, this doesn't surprise me cause teens now think they'll get pulled over for talking on the phone and not texting.

2) I would have thought texters ages 16-17 that said they texted while driving would be higher than 34% because texting has become so popular and teens are worried about getting a ticket for driving and talking on their cell phone so they text under the dashboard where it can't be seen.

3) I would have thought all the texting while driving would have been higher in every group. I would have felt it was around 50% not in the mid to low thirties.

4) Talking while driving in every age group is nearly the same, around 50%, this makes sense to me because some states its illegal to talk and drive so it has probably decreased over the last few years.

5) I have been in all of these situations and have been guilty of talking and driving and texting and driving, but I have been talking less and texting more while driving because of the new laws, which is why I feel texting percentages would be higher and talking would be lower.